Opinion
When AI can draft anything, reputation is the last moat left
As machines commoditise the mechanics of legal work, trust, brand and named authority become the only differentiators a firm cannot be undercut on.
The billable hour isn't dying, but the firms clinging to it are
AI is collapsing the time it takes to do legal work, and firms that still sell time by the hour are quietly pricing themselves out of their own efficiency.
