Analysis and comment on the business of law.
The debate keeps asking how much of the solicitor can be automated away. Dan Yeo argues that is the wrong question, and that the real opportunity is removing the process that surrounds their expertise rather than the expertise itself.
If machines can produce a competent first draft of almost anything, what is a lawyer actually being paid for? An argument about where the value now sits.
As machines commoditise the mechanics of legal work, trust, brand and named authority become the only differentiators a firm cannot be undercut on.
AI is collapsing the time it takes to do legal work, and firms that still sell time by the hour are quietly pricing themselves out of their own efficiency.
The brochure-and-directory playbook still dominates legal marketing, yet the firms winning the best work have swapped it for something closer to publishing.
