Founder & Editor-at-large
Sam Allcock
Two decades building and selling digital businesses, now on the commercial side of law.
Verified contributor Cheshire, United Kingdom
Sam Allcock is the founder of Law Week. He has spent more than two decades in UK media and marketing, and founded and later sold the agencies Custard and PR Fire.
His work has always centred on the commercial machinery behind professional-services firms: how they win instructions, build a reputation, price their work and adopt new technology. At Law Week he brings that lens to the profession, writing on the strategy, marketing, growth and market forces that shape law firms and the people who run them.
He writes in a personal capacity and stands behind everything published under his name. To reach him with a story, a correction or a right of reply, write to editor@lawweek.co.uk.
Analysis by Sam Allcock
- Opinion
When AI can draft anything, reputation is the last moat left
As machines commoditise the mechanics of legal work, trust, brand and named authority become the only differentiators a firm cannot be undercut on.
- Opinion
The billable hour isn't dying, but the firms clinging to it are
AI is collapsing the time it takes to do legal work, and firms that still sell time by the hour are quietly pricing themselves out of their own efficiency.
- Opinion
Most law firms still market like it's 2005, and the sharp ones are quietly eating their lunch
The brochure-and-directory playbook still dominates legal marketing, yet the firms winning the best work have swapped it for something closer to publishing.