Law Week: OpinionAnalysis and comment on the business of law.https://www.lawweek.co.uk/en-gbTue, 25 Aug 2026 09:05:00 GMTeditor@lawweek.co.uk (Law Week)editor@lawweek.co.uk (Law Week)Copyright 2026 Law Week60https://www.lawweek.co.uk/images/lawweek-logo.pngLaw Week: Opinionhttps://www.lawweek.co.uk/When AI can draft anything, reputation is the last moat lefthttps://www.lawweek.co.uk/reputation-is-the-last-moat-in-an-age-of-commoditised-drafting/https://www.lawweek.co.uk/reputation-is-the-last-moat-in-an-age-of-commoditised-drafting/As machines commoditise the mechanics of legal work, trust, brand and named authority become the only differentiators a firm cannot be undercut on.Tue, 25 Aug 2026 09:05:00 GMTSam AllcockOpinionThe billable hour isn't dying, but the firms clinging to it arehttps://www.lawweek.co.uk/the-billable-hour-isnt-dying-but-the-firms-clinging-to-it-are/https://www.lawweek.co.uk/the-billable-hour-isnt-dying-but-the-firms-clinging-to-it-are/AI is collapsing the time it takes to do legal work, and firms that still sell time by the hour are quietly pricing themselves out of their own efficiency.Mon, 24 Aug 2026 07:40:00 GMTSam AllcockOpinionMost law firms still market like it's 2005, and the sharp ones are quietly eating their lunchhttps://www.lawweek.co.uk/most-law-firms-still-market-like-its-2005/https://www.lawweek.co.uk/most-law-firms-still-market-like-its-2005/The brochure-and-directory playbook still dominates legal marketing, yet the firms winning the best work have swapped it for something closer to publishing.Sun, 23 Aug 2026 08:15:00 GMTSam AllcockOpinion