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Horwich Farrelly (HF) said in an announcement on its website on 29 October 2026 that it has introduced a new brand identity for Hempsons, to be known as Hempsons by HF. The firm said the move follows its acquisition of Hempsons in May and forms part of its ongoing integration plans.
Key points
- HF said it has introduced a new brand identity for Hempsons, to be known as Hempsons by HF.
- HF said the rebrand follows its acquisition of Hempsons in May.
- HF described the change as part of its ongoing integration plans following that acquisition.
- HF said the new brand brings Hempsons’ look, feel and tone of voice into line with the wider HF group of companies.
- HF said the brand reflects an innovative, people-focused and non-traditional approach to law, which it said has underpinned its own success and growth.
Brand alignment
HF said the new identity is intended to bring Hempsons into line with the wider group both visually and in tone. Ronan McCann, CEO & Managing Partner of HF, said: “Our integration of Hempsons and HF is continuing at pace, delivering real benefits for our clients.” He added that the added specialisms in the health, social care and charity sectors had seen benefits from the firms’ combined strength, and said: “Aligning Hempsons with our existing branding is a visual and important step as we bring our teams together professionally and culturally for the benefit of all our clients.”
Integration context
HF said its teams have come together across the business as it has expanded its expertise in areas where it already operates, alongside the added specialisms brought by Hempsons in the health, social care and charity sectors.